Eduardo Sirotsky Melzer as a Role Model

In an article on Globo, Eduardo Sirotsky Melzer, also known as Duda, is a Brazilian business leader known for his family’s business in media. Duda’s family has been involved in news and print media for over three generations, and his initiatives have recently moved to the online sector. Wanting to turn Brazil into an online leader, Duda has invested nearly $300 million within the last few years into startups. Although these aren’t new companies typically, they are companies with a promising future for digital sales success. Among these are the largest wine distributor in Latin America and a contemporary art show based in Porto Alegre, Brazil.

According to Acaert, Duda’s business experience and education support his great success in business. He attended undergraduate studies at the Pontifical Catholic University of Rio Grande do Sul in Brazil. Earning a bachelor’s degree in business administration, he continued his education at Harvard University. Earning a Harvard MBA provided many connections in the business world, and Eduardo Sirotsky Melzer took advantage of these great opportunities. He worked as an analyst in finance and also as a director at a media company in New York that specialized in “unconventional” efforts. He’s served for many years at RBS Group as vice president and has recently been named as chairman of the board of directors. This succession has made him the third generation as “CEO,” succeeding his uncle and grandfather.

Family in business has been important to Duda Melzer. He often credits family as being as being the most important part of his success. He also has studied family owned enterprises extensively to grow professionally. As a recognized leader in family business, he’s received many awards for his commitment and dedication. Duda’s works are seen not only in his family business but also in his involvement with his children. Duda certainly is a leader both in the corporate world and a great role model for families everywhere.

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