Doe Deere

Doe Deere, who is also called the “Queen of Unicorns“, is trying to change the make-up game as well as help people follow their dreams. The Lime Crime founder’s success story is definitely unconventional, but she uses it to show people that no matter where they come from, they can make their dreams come true.

The Russian native, now a resident of Los Angeles, California, moved to New York City when she was just seventeen years old. Originally, Doe Deere moved to New York to become a musician. Doe says that being a musician taught her many helpful business aspects such as marketing and how to make a career. She learned much about how to be an entrepreneur also, even though she says that she has always had that in her. Deere had her first business at the age of thirteen in Russia, where she sold temporary tattoos.

Doe Deere’s unconventional start as a musician was a blessing in many ways. Not only did she learn a lot about business, but she also met her husband during her fourteen year stint in New York City. The make-up mogul says that she learned to collaborate by songwriting and promoting with her now husband.

When asked what advice she has for young women with dreams and ambitions, Doe’s response is simply to follow their hearts and go where they love. She believes that everyone has something unique and special inside of them, and to grow and blossom, they must find a way to tune into that specials. She states that she always felt different and alone, but that as she grew older and wiser, she realized that she was part of something bigger and that many people all over the world thought and felt like she did. Learn more:

When it comes to her make-up brand, Lime Crime, Doe says that when she started to company in 2008, most make-up was geared towards the natural look that was so popular at the time. She, on the other hand, gravitated towards bright colors and rainbows, which were very uncommon back then, so she decided to make them. She feels like that is why the company has been so prosperous, because so many other girls loved the bright rainbow colors too. Doe believes that make-up is one of the best forms of self-expression, and clearly, she is not alone. Learn more:


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